Eye to Eye's Specialized tool

 StoryWorks® 

Measuring emotions and experiences simply, quickly & intuitively with StoryWorks®

StoryWorks® captures implicit behavioral and cultural truths simply, quickly & intuitively

• Human values & goals expressed visually
• Quick & intuitive visual tasks in minutes
• Emotional research with cultural sensitivity

Advantages in using StoryWorks®

• We can dig deeper about the emotional meaning of brands and/or products with the help of the visuals. And we know that THE MIND CONNECTS WITH VISUAL STIMULUS MUCH EASIER THAN WHEN HAVING TO EXPLAIN THEMSELVES WITH WORDS
• StoryWorks® visual cards have been validated across cultures so no matter where we do this, we can be confident that the findings are reliable
• Thus via this model, the category and brand will be able to understand a lot more about the emotional significance of things, that is useful to build brand positioning as well as other marketing elements